As a Creative Director, I channel my deep-rooted passion for sneakers, streetwear, and youth culture into crafting engaging, innovative content and experiences for a global audience. From my early days at Kith to my current role at Highsnobiety, I’ve developed and executed cutting-edge strategies for iconic brands like adidas, Mattel, Awake NY, YouTube, Levis, and Nike.

My mission is to bridge culture and creativity, delivering pioneering content that resonates with audiences and sparks conversation. Driven by curiosity and a love for collaboration, I’m always eager to explore new ideas and push creative boundaries.

Shape by the vibrant culture of Queens and the Lower East Side, I began my journey in the heart of sneaker culture and evolved into a strategic powerhouse, with notable endorsements from Ronnie Fieg, Angelo Baque, and James Whitner. I aim to inspire and pave the way in a traditionally male-dominated industry, especially for the LGBTQIA+ community, and to shape the future of creative expression.