Awake NY x asics
The Awake NY x Asics Gel-Preleus “Silver” is a December 2020 collaboration that seamlessly blends streetwear with sneaker culture. Leading the marketing campaign, social strategy, and talent casting, ensuring the project captured the essence of NYC. Shot by Angelo Baque, the GEL-PRELEUS features a grayscale leopard print, silver leather, and bold accents of blue and neon green—symbolizing the city’s concrete, the Statue of Liberty’s green, and its unyielding adaptability.
