Awake NY spring 2021
The Awake NY 2021 Spring Lookbook channels authentic teen angst from the perspective of Queens, New York. I led the e-commerce and social strategy, along with the creative direction of the product flats, crafting engaging visuals that resonate with the brand's youthful energy. Through thoughtful set build and production, the lookbook and e-commerce photography captured the gritty, real-life vibe of NYC youth culture, ensuring a compelling experience across all platforms.
