ag Jeans
branded content highsnobiety
For AG Jeans' 2023 capsule collection, I handled the casting and creative direction, highlighting their collaboration with Emily Ratajkowski. The EmRata x AG Jeans collection, modeled by Anaa Saber, captures NYC’s versatile style, blending confidence and comfort with pieces that can be styled in various ways. The campaign features a UGC component for both editorial and social media.
