Dove
branded content highsnobiety
In partnership with Dove and the Crown Coalition, Rooted in Reality brings BIPOC hair representation into the gaming world, expanding access and visibility for BIPOC players globally. This initiative transforms talent into their own 3D heroes, sharing their personal "Hair-Story" through a dynamic social campaign. To amplify the message, we leveraged OOH displays via interactive digital kiosks in New York and Los Angeles commuting stations showcase these stories, making representation a reality for all.
