youtube x coachella

branded content highsnobiety

As YouTube's exclusive Coachella photo partner, I led the creative direction, art direction, propping, and set design for an experiential photo experience that spanned both festival weekends. We captured the essence of Coachella 2024 by focusing on curated musical talent in the heart of Coachella Valley, working closely with photographer Alfred Marroquín to bring the festival's lineup to life.

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